Product storytelling
SMRDefense.com
Designed and built the company site to explain how robots, drones, software, and field support fit together. A public-facing part of my product strategy work at SMRDefense.
- Stage
- Published website
- Tools and methods
- Positioning, information architecture, visual storytelling, web development
View interface
The question
How do you explain an offering that spans hardware, software, and field operations without making people assemble the story themselves?
What I worked on
I worked on positioning, information architecture, design, and development. The site connects the platform, fleet, operations, and deployment story around the needs of a critical infrastructure operator.
The output
A published website that gives the system a coherent public story. The site is the communication artifact here, separate from the operational capabilities being developed and verified.
Workflow
- Frame the offer
- Organize the story
- Show the system
- Build the site